Senior Sales Manager – Russian Domestic Market
Job Description:
About the Role We are seeking a high-caliber Senior Sales Manager to spearhead direct brand acquisition and development in the Russian market. This is a strategic, senior-level sales position focused on building long-term, high-quality partnerships with major brand advertisers — not high-volume or short-term deals. You will play a pivotal role in establishing and growing our presence in Russia, driving sustainable revenue through premium CTV, OTT, large-screen, digital video, and programmatic advertising solutions.
Key Responsibilities
Market Development & Direct Brand Sales
- Expand reach and acquire direct brand advertisers in key industries: FMCG, Automotive, Finance, Internet/Tech, Consumer Electronics (3C), and similar sectors.
- Engage directly with brand marketing and digital marketing decision-makers to secure and grow CTV/OTT/large-screen advertising budgets.
- Own the full sales cycle independently: lead generation, solution presentation, needs assessment, negotiation, contract closing, and ongoing account expansion.
- Build and maintain a robust pipeline of premium brand clients for long-term growth.
Client & Relationship Management
- Develop deep understanding of clients' marketing goals, budget structures, decision-making processes, and annual planning cycles.
- Serve as a trusted strategic partner, delivering tailored media recommendations, placement strategies, and actionable insights to optimize campaign performance.
- Nurture core client relationships to maximize repeat business, increase annual spend, and achieve high retention rates.
Market Intelligence & Strategic Input
- Monitor the Russian advertising landscape, CTV/OTT ecosystem evolution, competitor moves, and emerging trends.
- Provide regular feedback to headquarters on local market needs to refine products, pricing, packaging, and overall business models.
- Contribute to the development and execution of go-to-market (GTM) strategies tailored to the Russian market.
Requirements
Professional Experience
- 7+ years of proven experience in digital advertising / media sales in the Russian market.
- Demonstrated success in directly serving brand advertisers (direct-to-brand experience essential; agency-only background insufficient).
- Strong familiarity with CTV, OTT, online video, programmatic advertising, and large-screen media solutions — advertiser priorities and capabilities.
- Verifiable network of brand-side contacts and decision-makers in Russia (consumer brands preferred).
- Track record of independently acquiring major clients, negotiating significant budgets, and closing complex deals.
Skills & Capabilities
- Proactive market developer comfortable building from the ground up, even in evolving or resource-constrained environments.
- Excellent negotiation, presentation, and commercial skills with the ability to influence senior stakeholders.
Languages
- Native Russian speaker (mandatory).
- Professional working proficiency in English (for internal collaboration, reporting, and international communication).
Personal Attributes
- Results-driven with a long-term strategic mindset.
- Highly self-motivated, independent, and capable of thriving with high autonomy in the early stages of market development.
- Strong business acumen, integrity, and professionalism.
What We Offer
- Competitive compensation: fixed monthly base (357 000 – 715 000 RUB / equivalent, depending on experience and proven track record) + performance incentives.
- Fully remote work with focus on the Russian domestic market.
- Opportunity to shape and grow a high-impact market for a globally connected digital advertising player.
- Work with cutting-edge CTV/OTT solutions backed by major tech ecosystems.